About Us

Tacheon - Your Partner in Growth

We are growth strategy consultants, specializing in propelling brands to new heights through an AI-first approach to marketing and business growth.

We act as an extended part of your marketing and growth team, bringing in deep subject-matter expertise, strategic clarity, and systems thinking to help you scale smarter and faster. Think of us as the conductor of your growth orchestra: while your agencies and teams are skilled musicians, it takes a sharp conductor to turn noise into music. That’s what we do.

Our role goes far beyond running ads or creating campaigns. While agencies focus on one part of the puzzle, we take ownership of the entire marketing mix – product, price, place, and promotion and bring an AI-first approach to how those levers are aligned and activated to drive meaningful, measurable growth.

By taking charge of the full spectrum of the marketing mix with an AI-first mindset at the core, we turn fragmented execution into focused momentum, helping your teams work smarter, scale faster, and stay focused on what matters most.

Who We Are

Our Story

Tacheon was born from an unconventional path and a powerful realization.
Our founder, Rohit Uttamchandani, began his professional journey in the Merchant Navy, where precision,
systems thinking, and high-stakes execution were part of daily life. But it was his pivot to the world of digital
marketing that truly sparked a new mission.

Rohit has worked closely with fast-growing ecommerce and D2C brands. Through these engagements, it became clear that while marketing execution partners were doing their job well, many brands lacked the internal strategic depth, operational clarity, and experiential knowledge needed to fuel sustainable growth. These are capabilities that typically take years to build often through trial, error, and missed opportunities.
 
This gap between execution and direction is where Tacheon steps in. We act as catalysts between a brand’s operations and its growth ambitions, bringing in the expertise, strategic thinking, and pattern recognition that comes from working across industries and scaling businesses at different stages for more than 15 years. Our role is to help brands avoid costly mistakes, capitalize on untapped opportunities that they would otherwise miss and fast-track the learning curve so that growth becomes more intentional, more sustainable, and more successful.
 
At Tacheon, we believe that growth doesn’t come from marketing alone. It comes from strategic direction,
cross-functional alignment, and intelligent systems working together, especially in a world where AI is reshaping how businesses operate.
That’s why we operate with an AI-First approach, helping D2C and ecommerce brands go beyond tactics and build the strategic and technological infrastructure for compounding growth. Positioned at the intersection of growth strategy, AI-led transformation, and modern marketing, Tacheon is here to help you scale smarter and faster.
 
From market entry to retention, from systems audits to full-scale AI enablement, we embed ourselves within our clients’ teams, providing expert-led assistance to turn fragmented efforts into focused momentum.
 
We don’t just consult. We lead, embed, and build for the long run – powered by strategy, shaped by data, and accelerated by AI.
Growth Strategy
Consulting
Ecommerce Market Research
Business Plan Development
Ecommerce Foundation
Growth Strategy Creation
D2C Growth Acceleration
Growth Marketing Audits
Growth Marketing Workshops
AI-Powered Marketing Growth Solutions
AI Growth Consulting
AI Marketing Workshops
Data Analytics & Warehousing
Fractional Chief
Growth Officer

Our Services

Rohit Uttamchandini

Our Founder

Rohit Uttamchandani is the founder of Tacheon – a growth consulting firm built to bridge the gap between fragmented marketing execution and sustainable business growth through an AI-first approach.
 
Rohit began his career in the Merchant Navy, where he developed a foundation in systems thinking, high-stakes decision-making, and disciplined execution. These early experiences shaped his approach to leadership and growth – one grounded in structure, clarity, and long-term thinking.
 
After leaving a stable maritime career to pursue his passion for marketing, Rohit ventured towards digital marketing gaining deep hands-on experience in business strategy, and entrepreneurship alongside digital marketing.
 
In 2017, he founded Tacheon to solve a challenge he saw repeatedly: brands investing heavily in promotion, but lacking the strategic direction and cross-functional alignment needed to scale meaningfully. Since then, he has worked with high-growth D2C and ecommerce brands to build future-ready marketing engines powered by strategy, data, and AI.
 
Rohit has conducted over 200 workshops, training more than 15,000 professionals across India, Africa, and the Middle East. His work has been featured in The Economic Times, NDTV, and The Hindu, and he has spoken at leading industry forums, including events hosted by the Confederation of Indian Industry. He was also recognized among the “100 Smartest Digital Marketing Leaders” by the World Digital Marketing Congress in 2020, and included in exchange4media’s “Digital 40 Under 40” list in 2021.
 
He is the author of D2C Growth Blueprint – An actionable roadmap to efficiently scale D2C brands to 10,000 orders a month, within a year of starting up. The book distills his years of experience into a practical framework for founders and marketers building from the ground up.
 
The D2C Growth Blueprint is a tactical guide authored by our founder, Rohit Uttamchandani, drawing directly from the frameworks, insights, and growth systems we use at Tacheon to help early-stage D2C brands scale rapidly and sustainably.
 
Built on years of hands-on experience in D2C growth strategy, the book outlines a clear, actionable roadmap for ecommerce brands to scale from launch to 10,000 monthly orders within their first year. It reflects the same structured, data-driven  approach that defines our work with clients from go-to-market planning to building compounding growth engines.
 
Designed for founders and marketers, the blueprint distills complex growth challenges into clear priorities, helping businesses avoid costly missteps and focus on what moves the needle.
 
Whether you’re a new brand or looking to sharpen your growth playbook, the D2C Growth Blueprint is a direct extension of the work we do at Tacheon – bringing strategic clarity, operational discipline, and growth
acceleration to the D2C ecosystem.

D2C Growth Blueprint

Team Values

Integrity

Truth Above All

Founder Mindset

Own It Like You Built It

Customer Centricity

Relationships Positive First, Revenue Positive Second

Figure It Out

There's Always a Way

Get It Done

Execution Trumps Everything

Go Beyond

Never Settle

Eye for Detail

Excellence Lives in the Details

Brands That Trust Us

Awards and Accolades

Rohit-Uttamchandani-Digital-Unlocked-Google-CEO

Our founder Rohit Uttamchandani Sharing the stage with Google CEO Sundar Pichai & India’s IT Minister Ravi Shankar Prasad at the launch of Digital Unlocked by Google

Rohit-Uttamchandani-Outstanding-Contribution-to-Digital-Marketing-Karunya-University
Karunya University School of Management recognized our founder for “Outstanding Contribution to Digital Marketing”
Rohit-Uttamchandani-100-Smartest-Digital-Marketing-Leaders

Rohit Uttamchandani honored as one of the 100 Smartest Digital Marketing Leaders 2020 by ET Now, World Marketing Congress, Global Federation of Marketers & CMO Global

RohitUttamchandani-Digital40Under40-1
Our founder being featured in the exchange4media Digital 40 Under 40 list in Nov 2021

Who We Are

Let’s start with what we are NOT.

We are NOT a digital agency.

We do not offer any services that digital agencies offer.

In fact, one of the criteria that we look at before taking on a client is that they should already have a good digital agency onboard.

Now, let’s get to who we are and what we do.

We are growth strategy consultants, specializing in propelling brands to new heights.

We are an extended part of your growth teamWe strengthen your team with in-depth subject-matter expertise and years of experience. We are your guide. 

Think of us as your growth team’s secret weapon, or as Peter Drucker would put it,  the conductor of your growth orchestra. Your agencies and other execution partners may be great growth musicians but what it takes is a skilled conductor to make the best music. We are that conductor.

We’re not just advisors; we’re doers. We work side by side with your team and agency partners to develop a tailor-made roadmap for success. Whether it’s expanding into new markets, optimizing your customer acquisition strategy, or driving retention and loyalty, we’ve got the in-depth subject-matter expertise, insights and experience to make explosive growth happen.

About The Founder

Rohit Uttamchandani is the founder of Tacheon, a growth strategy consulting firm. He has helped multiple brands across various sectors craft their growth strategies, scale their brand presence, and leverage media and technology to achieve their business goals.

He has been recognised as one of the 100 Smartest Digital Marketing Leaders 2020 by the World Digital Marketing Congress and has been featured in the exchange4media Digital 40 Under 40 list in 2021.

Owing to his extensive experience and his passion for speaking and educating, he has been invited to speak at prestigious conferences including those hosted by the Confederation of Indian Industry, has been quoted in The Economic Times and The Hindu and has also been featured twice in talks on NDTV.

In the D2C and e-commerce space, he has played the role of a fractional CMO / CGO at multiple brands and helped them scale.

You can learn more about Rohit’s professional experience on his LinkedIn profile.

Apart from Rohit, the Tacheon team also has domain experts who help execute growth strategies for multiple brands across the globe. Please get in touch with us if you would like to partner with us.

rohit-uttamchandani

The cmo