AI Marketing Workshops

Go from AI Curiosity to Strategic Clarity

Tailored sessions for CXOs and functional teams, designed to unlock real business outcomes through AI.
 
Through our workshops, we provide practical AI-enablement for teams that execute.

Workshops for Growth & Marketing Teams

Move faster. Experiment smarter. Drive higher ROI.

AI isn’t replacing you — it’s giving you leverage. We show your teams how to embed it into everyday workflows to speed up execution and cut through bottlenecks.

What We Cover

Real-world

Real-world applications of AI in campaigns, content, analytics, and automation.

Hands-on

Hands-on training with no-code tools and AI copilots.

Prompt

Prompt engineering principles for marketing and CX use cases.

Frameworks

Frameworks for rapid experimentation and performance loops.

How to scale

How to scale what works — without creating chaos.

You’ll Walk Away With:

An internal playbook on how to apply AI now, what to test next, and how to measure impact fast.

Workshops for CXOs & Business Leaders

Turn AI into a growth multiplier — not a tech experiment.

Your job isn’t to master AI tools. It’s to identify where they create leverage across your value chain, teams, and strategy.

What We Cover

Strategic

Strategic frameworks for integrating AI into your business models.

Risk mapping

Risk mapping, governance, and AI-readiness across departments.

Use-case

Use-case prioritization across Operations, CX, Product, and more.

What to automate

What to automate, what to augment, and what to ignore.

How to lead

How to lead adoption with minimal disruption to BAU.

You’ll Walk Away With:

A clear understanding of how AI aligns with your growth vision and a practical, phased roadmap to drive adoption from the top.

Workshop Approach

Training Need Analysis

1. Training Need Analysis

Understand the challenges currently faced by the team and their learning objectives.

Pre-Training Survey

2. Pre-Training Survey

Pre-training survey to understand each participant’s work challenges with respect to digital media and their key expectations from the workshop.

Content Customization

3. Content Customization

Customization of the training agenda and course content based on the pre-training survey responses.

Experiential Workshop

4. Experiential Workshop

Interactive and discussion-oriented workshop, live examples, fun quizzes and relevant case studies.

Who is this Workshop for?

  • Leadership teams evaluating AI adoption.

  • Growth teams looking to scale smarter, not just harder.

  • Mid-sized to large organizations ready to embed AI strategically.

  • Businesses building internal capability — not dependency.

Who is this Workshop for?

This program aims at helping businesses develop the inbuilt capability to scale smarter with AI. We help organizations embed AI strategically by imparting the necessary skills through our workshops.

Marketing Proffesionals

Product Managers

Digital Marketers

Growth Teams

Small Business Owners

Meet the Facilitator

Meet Rohit Uttamchandani, the founder of Tacheon and the driving force behind our AI-powered growth workshops. With over a decade of experience in digital marketing and business transformation, Rohit has been instrumental in scaling brands across diverse sectors by integrating media, technology, and AI-driven strategies.

Recognized as one of the “100 Smartest Digital Marketing Leaders” by the World Digital Marketing Congress in 2020 and featured in exchange4media’s “Digital 40 Under 40” list in 2021, Rohit’s expertise is both acknowledged and celebrated in the industry.

His thought leadership has been showcased at prestigious platforms, including conferences hosted by the Confederation of Indian Industry. He has also been quoted in leading publications such as The Economic Times and The Hindu, and featured in discussions on NDTV, reflecting his commitment to educating and inspiring professionals in the digital space.

Rohit’s passion for knowledge-sharing is evident in his delivery of over 200 digital marketing and transformation workshops, training more than 10,000 professionals across India, Africa, and the Middle East. Notably, he led Google’s “Digital Unlocked” initiative across Indian cities, emphasizing his role in advancing digital literacy and AI adoption.

When you attend a workshop led by Rohit, you’re gaining insights from a seasoned strategist who combines hands-on experience with a deep understanding of AI’s potential to drive business growth.

Rohit Uttamchandini

Rohit Uttamchandini

Founder, Tacheon

The Agenda - Day 1

*Agendas are customizable based on the needs of the organization/team

Module 1: AI Fundamentals & Generative AI Overview

  • Core AI concepts, generative vs. traditional AI, adoption across marketing teams.
  • Key machine learning algorithms (supervised, unsupervised, reinforcement) and their applications in segmentation, personalization, and predictive analytics.
  • Frameworks for assessing organizational AI readiness – including people, processes, and technology and developing an AI deployment strategy for marketing functions.

Module 2: Prompt Engineering & Gen AI Chatbots

  • LLM basics, effective prompting frameworks (e.g., RACE), and comparison of leading chatbot tools.
  • Few‐shot and chain of-thought prompting techniques to improve response accuracy and model reasoning.
  • Strategies for managing context windows and prompt token budgets to optimize performance across different platforms.

Module 3: AI Research & Business Insights

  • Hands-on use of AI research toolkits (e.g., Grok AI, Google Gemini, Perplexity) for market and competitor analysis.
  • Using AI-driven predictive analytics for forecasting market trends and customer behavior.
  • Integrating ethical data governance – addressing bias mitigation and privacy – into AI driven research workflows.

Module 4: AI for SEO & Content Optimization

  • AI-driven keyword research, intent analysis, metadata/header optimization, and technical SEO best practices.
  • AI-assisted link building strategies and outreach automation to scale domain authority.
  • Leveraging AI for content-gap and competitor gap analysis, using clustering to identify high-potential topic opportunities.

Module 5: AI for Marketing Processes

  • Brainstorming & Ideation
  • Campaign Creation & Copywriting
  • Segmentation & Audience Building
  • Planning & Channel Strategy
  • Performance & Measurement

Module 4: AI for SEO & Content Optimization

  • AI-driven keyword research, intent analysis, metadata/header optimization, and technical SEO best practices.
  • AI-assisted link building strategies and outreach automation to scale domain authority.
  • Leveraging AI for content-gap and competitor gap analysis, using clustering to identify high-potential topic opportunities.

Module 5: AI for Marketing Processes

  • Brainstorming & Ideation
  • Campaign Creation & Copywriting
  • Segmentation & Audience Building
  • Planning & Channel Strategy
  • Performance & Measurement

The Agenda - Day 2

*Agendas are customizable based on the needs of the organization/team

Module 6: AI for Creative Media (Image, Video & Audio)

  • Core AI concepts, generative vs. traditional AI, adoption across marketing teams.
  • Key machine learning algorithms (supervised, unsupervised, reinforcement) and their applications in segmentation, personalization, and predictive analytics.
  • Frameworks for assessing organizational AI readiness – including people, processes, and technology and developing an AI deployment strategy for marketing functions.

Module 7: AI in Digital Advertising & Social Media

  • LLM basics, effective prompting frameworks (e.g., RACE), and comparison of leading chatbot tools.
  • Few‐shot and chain of-thought prompting techniques to improve response accuracy and model reasoning.
  • Strategies for managing context windows and prompt token budgets to optimize performance across different platforms.

Module 8: AI-driven Automation & No-Code Applications

  • Hands-on use of AI research toolkits (e.g., Grok AI, Google Gemini, Perplexity) for market and competitor analysis.
  • Using AI-driven predictive analytics for forecasting market trends and customer behavior.
  • Integrating ethical data governance – addressing bias mitigation and privacy – into AI driven research workflows.

Module 9: Ethical AI & Responsible Adoption

  • Balancing automation with brand authenticity
  • Ensuring data privacy, transparency, and compliance
  • Human oversight, bias mitigation, and governance
  • Measuring AI impact and ROI with analytics frameworks

Wrap-Up & Action Planning

  • Final group presentations of key takeaways and personalized
    action roadmaps
  • Feedback session and next steps

Module 9: Ethical AI & Responsible Adoption

  • Balancing automation with brand authenticity
  • Ensuring data privacy, transparency, and compliance
  • Human oversight, bias mitigation, and governance
  • Measuring AI impact and ROI with analytics frameworks

Wrap-Up & Action Planning

  • Final group presentations of key takeaways and personalized
    action roadmaps
  • Feedback session and next steps

Tools Covered in the Workshop

Tools for Research & Brainstorming

ChatGPT

Gemini AI

Claude

Perplexity

Tools for Image Generation

Midjourney

ChatGPT 4.0

Ideogram

Tools for Video Generation

Kling

Runway

Tools for AI Clone

Heygen

Tools for Video Editing

Descript

Captions AI

Tools for Voice

Eleven Labs

Suno

Tools for AI Agent Workflows

N8N

Make

Gumgroup

Tools for Ad Creatives

Icon

Tools for AI Presentation

Gamma

You’re Not Buying a Workshop.

You’re unlocking a lens to scale better.

Get in Touch

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