A Fractional CGO is a senior growth strategist who joins your business providing C-level leadership across all critical areas of your business.
Instead of managing execution alone, a Fractional CGO helps build the strategy, systems, and structure your team needs to scale faster, leaner, and smarter.
You get the benefits of an experienced growth leader, without the long hiring cycle or full-time salary commitment.
We assess your market, competitors, and internal strengths to uncover untapped opportunities that can drive sustainable growth.
Messaging, creatives, and copy are critical to building a strong brand. We work with your team to develop clear, impactful communication strategies tailored to your audience segments.
We collaborate with your team and performance marketing agencies to ensure budgets are allocated efficiently and spent effectively. We also optimize your website/app and customer experience to maximize ROI.
We guide you in executing brand marketing activities with best practices, ensuring setup, optimization, and measurement to avoid wasted spending.
Retention is critical to long-term growth. We create data-driven retention strategies, using segmentation and automation tools, to improve customer loyalty and advocacy.
We establish systems and processes for growth marketing, including campaign planning, creative development, reporting, and measurement, to ensure sustained performance.
Using data effectively can be a game-changer. We help set up infrastructure to gather, analyze, and use data for informed decision-making, enabling efficient and accelerated growth.
We mentor and train your team on growth strategies, equipping them with the skills to:
Your growth may be stalled not because of lack of effort, but due to misaligned priorities or untapped opportunities. A Fractional CGO brings clarity and momentum, developing high-impact strategies and executing on the growth levers that actually move the needle.
From GTM planning to execution, a CGO crafts and rolls out launch strategies that position you for success, whether you’re entering a new market, releasing a new product, or evolving your service offering.
It’s not just about getting leads. It’s about getting the right ones and moving them through the funnel effectively. A CGO helps refine your outreach, improve nurturing, and tighten your sales motion to increase conversion and deal velocity.
When marketing and sales operate in silos, the customer experience suffers. A Fractional CGO bridges the gap by creating shared goals, streamlining handoffs, and ensuring both teams are working together toward revenue, not just their own KPIs.
If you’re overly dependent on paid ads or referrals, growth becomes unpredictable. A CGO designs scalable inbound and outbound programs using a blend of SEO, content, media, and ABM so you attract high-value prospects predictably and repeatedly.
Without visibility into your metrics, growth becomes guesswork. A Fractional CGO defines the right KPIs, sets up the analytics stack, and turns your performance data into actionable insights so that you can scale with confidence.
A Fractional Chief Growth Officer is ideal for companies that need senior growth leadership but don’t want to risk a full-time hire.
You’ll benefit most from this model if you’re:
You’ve found product-market fit, but now you need systems, strategy, and execution to unlock your next stage of growth, without bloating your organizational chart.
Whether you’re launching D2C for the first time or expanding to a new region or channel, we’ll help build a focused go-to-market plan and drive traction fast.
A fractional CGO gives you access to high-impact leadership without the cost, commitment, or hiring risk of a full-time executive.
| Fractional Chief Growth Officer | Fractional Chief Marketing Officer |
|---|---|
| Owns end-to-end Growth Strategy | Owns Marketing Strategy |
| Owns all 4Ps of marketing – Pricing Strategy, Promotion, Product (Data-driven product development and insights) and Placement (distribution) | Owns just one P – Promotion |
| Focuses on revenue growth & scalability | Focuses on visibility and acquisition |
| Integrates deeply with cross-functional teams | Often marketing-only leadership |
Sustainable growth doesn’t happen by luck. It takes focused leadership, a strong commercial strategy, and flawless execution across marketing, sales, and customer experience.
If you’re looking to unlock your next stage of growth without the cost or delay of building a full in-house team, our Fractional Chief Growth Officer model may be the perfect fit.
Let’s explore how we can drive results together.
Tacheon manages every critical layer of your growth engine from defining go-to-market strategy and crafting conversion-optimized funnels to executing performance marketing and retention campaigns. We handle channel selection, messaging, audience targeting, A/B testing, and more. Our goal is to be your strategic partner and execution arm, aligning cross-functional teams to drive measurable outcomes.
While results vary based on business maturity and market dynamics, our engagements are designed to deliver clear outcomes: improved Return on Ad Spend (ROAS), lower Customer Acquisition Cost (CAC), increased Customer Lifetime Value (LTV) and compounding growth across paid, owned, and earned channels. We define success metrics upfront and report progress weekly.
Our deliverables include a custom growth strategy, detailed execution roadmap, channel-wise performance plans, Conversion Rate Optimization audits, campaign management, and ongoing experimentation frameworks. You also get access to structured weekly reviews.
We begin with a deep-dive discovery to understand your business model, goals, and constraints. We then co-define Objectives and Key Results, prioritize high-impact initiatives, and work with internal and external teams to execute them. Regular syncs and clear documentation ensure transparency and tight alignment throughout the engagement.
We can lead your existing agencies or integrate with them seamlessly. We audit their work, set clear KPIs, and ensure everyone is rowing in the same direction. If needed, we recommend vetted partners from our ecosystem for execution support.
We adapt based on your current team structure. Typically, we work best with a founder/marketing decision-maker, and a point of contact for ops/design. For execution, we can plug into your team and partner with an in-house team or external agency to drive growth
A full-time hire is cost-intensive and slow to onboard. Tacheon offers senior-level expertise, immediate traction, and flexible engagement models. Unlike a solo CMO, we bring a collective of strategists, performance marketers, and operators, giving you a plug-and-play growth team without the hiring burden.
Absolutely. We specialize in helping brands validate new go-to-market motions, test new positioning, and rapidly adapt messaging and channels. Whether you’re moving from B2B to B2C, launching D2C, or entering international markets, we guide and execute the transition.
Both. VC-backed brands often need rapid scale and clear reporting, while bootstrapped businesses prioritize efficiency and focus. Our approach balances both, giving you high-impact outcomes tailored to your resource availability.
We combine strategy with hands-on execution, not just advice. We’re outcome-obsessed, flexible, and bring vertical-specific expertise. With us, you’re not just getting a consultant; you’re getting a senior growth consultant that plugs into your business like co-founders.
Want to get in touch? We’d love to discuss how we can add value to your organization. Here’s how you can reach out to us.
In today’s rapidly evolving business landscape, companies need to adapt to stay competitive, but this can be challenging for businesses with limited resources.
This is where our fractional Chief Growth Officer service helps.
A Fractional Chief Growth Officer (CGO) is an experienced and strategic business leader who can help drive growth for a company on a part-time or project basis.
We act as an extension of your team, providing guidance and expertise in areas such as sales, marketing, product development, and operations.
We bring a wealth of experience and knowledge to the table, helping companies navigate challenges and capitalize on opportunities.
Fractional CGOs are particularly valuable to:
Hiring a Fractional CGO is cost-effective as it provides a high level of strategic guidance without the cost of a full-time executive.
While both Fractional Chief Marketing Officers (CMOs) and Fractional CGOs are strategic leaders who can drive growth for businesses, there are some key differences between the two roles.
A Fractional CMO is primarily focused on marketing strategy and execution, while a Fractional CGO is more broadly focused on overall business growth.
In addition to marketing, a fractional CGO also provides guidance in other areas such as product development, sales, and operations.
A Fractional Chief Growth Officer can be a valuable asset to any company looking to scale up quickly, pivot, or enter new markets.
We bring a wealth of experience and expertise to the table and can help your business identify new growth opportunities, develop and execute growth strategies, and optimize existing business operations to increase revenue and profitability.
Contact us to learn more about our Fractional CGO services and how we can help drive growth for your business.
We bring a wealth of experience and knowledge to the table, helping companies navigate the challenges and capitalize on opportunities.
We assess your market, competitors, and internal strengths to uncover untapped opportunities that can drive sustainable growth.
Messaging, creatives, and copy are critical to building a strong brand. We work with your team to develop clear, impactful communication strategies tailored to your audience segments.
We collaborate with your team and performance marketing agencies to ensure budgets are allocated efficiently and spent effectively. We also optimize your website/app and customer experience to maximize ROI.
We guide you in executing brand marketing activities with best practices, ensuring setup, optimization, and measurement to avoid wasted spending.
Retention is critical to long-term growth. We create data-driven retention strategies, using segmentation and automation tools, to improve customer loyalty and advocacy.
We establish systems and processes for growth marketing, including campaign planning, creative development, reporting, and measurement, to ensure sustained performance.
Using data effectively can be a game-changer. We help set up infrastructure to gather, analyze, and use data for informed decision-making, enabling efficient and accelerated growth.
We mentor and train your team on growth strategies, equipping them with the skills to:
While both Fractional Chief Marketing Officers (CMOs) and Fractional CGOs are strategic leaders who can drive growth for businesses, there are some key differences between the two roles.
A Fractional CMO is primarily focused on marketing strategy and execution, while a Fractional CGO is more broadly focused on overall business growth.
In addition to marketing, a fractional CGO also provides guidance in other areas such as product development, sales, and operations.
A Fractional Chief Growth Officer can be a valuable asset to any company looking to scale up quickly, pivot, or enter new markets.
We bring a wealth of experience and expertise to the table and can help your business identify new growth opportunities, develop and execute growth strategies, and optimize existing business operations to increase revenue and profitability.
Contact us to learn more about our Fractional CGO services and how we can help drive growth for your business.
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