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Unlock the future of brand health monitoring. Our Share of Search Dashboards give you valuable insights to help you maximize the impact of your brand marketing activities
Share of Search is a leading indicator of brand health. It predicts market share, sales, and brand consideration.
Research has found Share of Search to be a leading indicator of Market Share
A high share of search in a category equals a healthy brand
Allocate resources where they count
Unlock the future of brand health monitoring. Our Share of Search Dashboards give you valuable insights to help you maximize the impact of your brand marketing activities
We begin by understanding your specific goals for building a Share of Search dashboard.
We tailor the dashboard to meet these objectives. For example, for your geo experiment, we build specific dashboards for your test and control regions.
Not all brands or categories are suited for a Share of Search dashboard.
For instance, if your brand name overlaps with common terms, it can be challenging to isolate brand-specific search interest. An example would be if you have a brand like “Apple” in the tech industry, it can be challenging to differentiate whether the search interest is for the fruit or the tech company. Another example could be “Dove,” which is both a personal care brand and a bird.
Similarly, in categories where brand preference is not a key factor, a Share of Search dashboard may not be relevant. In categories like generic pharmaceuticals or bulk industrial supplies, brand preference often doesn’t play a significant role. Consumers may search for the product type rather than a specific brand, making a Share of Search dashboard less relevant in these cases.
We assess the fit of your brand and category to ensure the dashboard will provide actionable insights.
After understanding your objectives and assessing category fit, we conduct detailed keyword research. We identify all relevant keywords for your brand and competitors in your target locations. These keywords are then shared with you for your input.
We build a Share of Search dashboard that aligns with your brand objectives and category relevance. It’s designed for ease of use and actionable insights.
We continuously update the keyword bundle to adapt to market changes and trends, keeping your dashboard as accurate as possible. For example, if a competitor launched a new product in the category, the volume of those search terms need to be included in the Share of Search calculation to keep it accurate.
The Share of Search computation is aso updated with the latest data every month, ensuring you’re always in the know.
We consult on deriving actionable insights from your dashboard and measuring the impact of your campaigns. We guide you on how to make data-driven decisions for optimal results.
Our methodology ensures that your Share of Search Dashboard is not just a tool, but a strategic asset for your brand’s growth.
Share of Search is the percentage of search queries for your brand relative to total searches in your category. It’s a key indicator of brand health.
A higher Share of Search typically correlates with higher market share and sales. It’s a leading indicator that can predict future performance.
It helps you gauge brand consideration, optimize marketing spend, and predict sales. It’s a one-stop metric for brand health.
Unlike traditional metrics like impressions or clicks, Share of Search directly correlates with market share and sales, offering a more holistic view.
It’s generally very accurate but can be influenced by seasonal trends, news, and marketing campaigns. Context is key.
It’s the number of searches for your brand divided by the total number of searches for all competitors in your category, usually multiplied by 100 to get a percentage.
We use search engine keyword volume data, primarily from Google, to build the dashboard
Since we use search volume data from Google as our source and Google updates this data once a month, our dashboards are also updated once a month
Any brand—small or large—that wants to monitor its brand health and measure the impact of brand marketing campaigns should use this dashboard.
Look for trends in Share of Search to understand brand health. Use it to adjust marketing strategies and allocate resources.
Yes, you can monitor competitors or subsidiaries to get a comprehensive market view.
After an initial consultation, we’ll customize and set up your dashboard within a week.
While powerful, Share of Search isn’t perfect. It can be influenced by short-term events like viral news or marketing campaigns, potentially skewing data. It may not account for offline factors affecting brand health. Also, it’s more effective for categories where search behavior is a strong indicator of purchase intent. Always use it alongside other metrics for a balanced view.
Yes, we share data exports in excel/csv formats with you for any further analysis that you may want to run
Contact us for an initial consultation. We’ll assess your needs and start building your custom dashboard.
Elevate your brand strategy. Make data-driven decisions. Secure your market share.
With our Share of Search Dashboards, you’re not just in the game—you’re winning it.
Contact Us Now to Build Your Share of Search Dashboard.
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